All Marketers Are Liars 53-56

54 He: found a shared worldview;
Framed a story around that view;
Made it easy for the story to spread;
Created a new market, which he owns.

55 …a shared worldview doesn’t make a community!

…the best marketing goes on when you talk to a group that shares a worldview and also talks about it—a community.

56 Once you acknowledge that identifying a group that shares a worldview can dramatically change the outcome of your marketing, then you’ll already be on the lookout for it.

The desire to do what the people we admire are doing is the glue that keeps our society together. It’s the secret ingredient in every successful marketing venture.

The essential conclusion is that not all worldviews are created equal.