The Tipping Point/Gladwell 95-146

98 And once the advice became practical and personal, it became memorable.

99 The information age has created a stickiness problem.

132 The of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.

139 the Power of Context.

Stickiness, suggesting that in order to be capable of sparking epidemics, ideas have to be memorable and move us to action.

146 Broken Windows theory and the Power of Context are one and the same. They are both based on the premise that an epidemic can be reversed, can be tipped, by tinkering with the smallest details of the immediate environment.