The Anatomy of Buzz/Rosen 213-214

Six Rules About Ads and Buzz 4 of 6

1. Keep It Simple---The message needs to be simple in order for people to pass it on. Use Simple Language. Across clusters—when your advertising is trying to appeal to several areas in the networks, make sure all area can understand your message.
2. Tell Use What’s New—Fluff doesn’t travel well in networks.
3. Don’t Make Claims You Can’t Support.
4. Ask Your Customers to Articulate What’s Special About Your Product or Service.