The Anatomy of Buzz/Rosen 199-204

201 …customer doesn’t owe you anything. She will pass the word on to here friends if she feels that they may benefit from your products, not because you nag her. Use a friendly voice to remind the customer that her friend may also be interested.

To use these tools successfully as a marketer, don’t be intrusive.

Good viral marketing is humble. The companies that use it creatively without being intrusive are the ones that will win.

204 Advocates of MLM love to point out the potential for exponential growth that comes with this method.

It’s important not to confuse it with buzz.
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