The Tipping Point/Gladwell 22-29

25 Wendy’s tag line

The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can be make a big difference in how much of an impact it makes.

28 When people are in a group, responsibility for acting is diffused. They assume that someone else will make the call, or they assume that because no one else is acting, the apparent problem isn’t really a problem

29 The Power of context says that human beings are a lot more sensitive to their environment than they may seem.

61 We’re friends with the people we do things with, as much as we are with the people we resemble .