The Tipping Point/Gladwell 1-22

10 Contagiousness is an unexpected property of all kinds of things

Epidemics—that little changes can somehow have big effects.

11 Epidemics are another example of geometric progression

A single sheet of paper folded 50x can reach the sun

14 mavens, connectors, and salesmen

19 3 rules/agents of change--the law of the few, stickiness factor, the power of context.

Given process or system some people matter more than others

80/20 rule

Tiny percentage of people do the majority of the work

22 The Law of the Few says the answer is that one of these exceptional people found out about the trend, and through social connections and energy and enthusiasm and personality spread the word about hush puppies just as people like Gaetan Dugan and Nushawn Williams were able to spread HIV