The Anatomy of Buzz/Rosen 196-199

197 make customers spend more time on commercial web sites is to let them interact with other customers.

199 The bottom line: If you can create a structure that will allow your customers to interact, you may increase buzz.

The important thing is to focus on ways to motivate your customers to talk to each other and spend time at your site.

People rush through subway stations but they love to mingle in cafes.

If every member of the community feels that adding more members will help the community achieve its purpose and will help the members achieve his or hers, you get real buzz going.

In the long run, the more your customers interact with each other, the more likely it is they will stick around.

3. Prompt Your Customers to Spread the word.