The Anatomy of Buzz/Rosen 192-196

193 Referral programs, therefore, are another way to locate and reach network hubs who are more influential in their networks.

The Next Level

195 MCI’s Friends & Family Program

Viral Marketing on the Internet

196 Viral marketing techniques lend themselves to products that allow people to interact somehow.

If at some point your customer isn’t touching another potential customer in the use of the product, then there may not be any viral marketing happening at all.

3 Principles that you should keep in mind if you want to use viral marketing on the Net.

1. Make your Product Part of the Communication Process

2. Viral marketing still has the strongest effect if your products can be somehow incorporated into the communication between two people.

3. Have your customers Interact