The Anatomy of Buzz/Rosen 172-179

174 Withholding too much information won’t get you very far . A good story always contains a strong element of anticipation.

175 When we tell others something new, we feel that we’re “in the know” and we’re typically rewarded by their reaction.

176 Releasing information gradually can heighten the buzz about your product.

Sneak Preview to Mega-Hubs
Go Beyond the Obvious
Take People Behind the Scenes

179 We humans are curious creatures.

Having inside information and feeling engaged in a new adventure prompts us to share our knowledge and excitement with others.

Be a Little Outrageous