The Anatomy of Buzz/Rosen 160-165

161 Seeding is an incredible tool even if it’s not executed on a grand scale.

Fortune 500 company, your cost will be minimal, but the information about the product is likely to spread at a very slow rate. On the other hand, if you give the product away for free to everyone at the company, the speed will be maximized, but so will your cost.

…touring, sampling, and demo programs…work about 100 percent better than traditional marketing like print ads or TV ads.

The biggest potential pitfall in seeding is redundancy.

164 To what extent are people talking about my brand in a particular network?

Anecdotal data is very important in identifying dead networks.

165 …dead networks can be brought to life with some help.

Using your own sales figures, you can identify the dead networks and seed them.

Seeding accelerated the buzz.

But you can expand your audience and your products sales far more rapidly by seeding inactive networks that by focusing all your efforts on existing active ones.