The Anatomy of Buzz/Rosen 155-160

156 The ideal seed customer shouldn’t be shy. …you need seed customers to do one thing talk.

Seeding works only in categories that people talk about: cars, books, computers, fashion, and so on—what we call conversation products. The idea of seeding is to get selected people from different networks more involved with these products so that they talk about them with others. Sometimes this is achieved by giving away products for free, but it can also be achieved by letting potential customers use your product for a period of time or by having them participate in some events associated with your brand.

160 Not all comments that spread in the network about Windows 95 were positive ones.