The Anatomy of Buzz/Rosen 148-150

149 Clearly, a successful marking campaign should target both regular hubs and mega-hubs.
Only a few mega-hubs.
Mega-hubs can be extremely influential, and their support can radically change the life of a product.

150 Regular hubs cumulatively can be as important a mega-hubs.
It’s all because thousand of network hubs recommended it in reading groups, on the Web, and over the counter.
The problem is that grass roots campaigns are much more tedious.
Well, I think a much more productive effort would be to talk directly to users.