The Anatomy of Buzz/Rosen 143-148

147 They are much more likely to be influenced by a message that comes from their network hubs.

Don’t be concerned about boring expert hubs.

Never assume that network hubs already know about your latest product review.

Keep them up to date as the product passes certain benchmarks or wins awards.

148 I don’t call someone unless I’m absolutely certain that the product is ready and the idea is good. The same respectful attitude should be used with regular network hubs.

Regular hubs are not always comfortable with this and may turned off by too much attention.

Network hubs may be using your product, but this has only limited value if the world doesn’t know about it.