The Anatomy of Buzz/Rosen 137-141

138 Once these network hubs were identified, they were engaged in product sampling.

These opinion leaders aren’t journalist or people with impressive titles—they’re just ordinary folks who require a reputation on their own merits.

139 Keep your eyes open for connectors as well—people who have the potential to transmit information across clusters.

Another way to spot network hubs is to look for socially active individuals

…these activities are writing a letter to the editor, making a speech, and serving on a committee.

140 Some of the informal concepts discussed above can be utilized in formal surveys.

You ask all members of a given network to name the people from whom they seek information about a specific topic.

141 You ask people to tell you who the network hubs are.