The Anatomy of Buzz/Rosen 134-137

135 4 Methods to identify influential people.
1. Letting network hubs identify themselves.
2. Identifying categories of network hubs.
4. Spotting network hubs through surveys.

135 Always look for individuals who display the ACTIVE characteristics: Ahead in adoption, Connected, Travelers, Information-hungry, Vocal, and Exposed to the media.

136 Network hubs feed on information.

…often all you have to invest to develop a good relationship with a potential network hub is some time and attention.

137 The most commonly used method to find network hubs is to identify a category of promising people—a group that might potentially include such network hubs.

The use of trade magazines, conferences, and trade show is a sure way to reach opinion leaders.

The way to look for a category is to think of people who, by virtue of their position, have a higher than average number of ties with people in the network you’re trying to reach.

To find the grassroots network hub, you need to go out into the field.