The Anatomy of Buzz/Rosen 93-96

95 When the risk is high, we can expect a slow adoption spread that starts from centers of influence.

96 But how do these individuals interact with one another?

To learn how to help create buzz, you should be able to answer questions like these:
From whom do your clients or customers typically learn about your products?
What do people say when they recommend your product?
How fast does information about your product spread compared with other products.
Who are the network hubs?
Where does the information hit a roadblock?
How many sources of information does a customer rely on? Which ones are more important?
What other kinds of information spread through the same networks?