The Anatomy of Buzz/Rosen 78-84

79 He failed to notice the existence of other networks. This is a prime example of the busy-network paradox.

Only by mingling in a variety of networks can we get a sense of what’s happening beyond our immediate frame of reference.

81 Buzz is not as hierarchical as some people think.

83 Only so much buzz can be generated in an industry at any particular point in time, and everyone knows that. Therefore, when left alone, most new products and ideas encounter objection or indifference in their industries. There is no buzz.

84 Buzz refuses to follow neat patterns