The Anatomy of Buzz/Rosen 70-73

71 First, remember that most people hang out with people like themselves—perfect candidates for a conversation. It’s simply so convenient and natural to talk most with those who are around us.

Although the Internet allows people to connect with anyone around the world, and many do, physical proximity is still an excellent predictor of those with whom you will share information.

72 Media influences remain important, despite the Internet, Since people talk to those around them, in marketing a product or service it is important to create a presence in every geographical location. This means that traditional marketing focused on ZIP codes, database marketing and brick and mortar sales outlets are still key in spreading the word. The networks are still pulled by social gravity to the ground around us.

73 The strength of weak ties.