The Anatomy of Buzz/Rosen 51-54

Exposed to Media. Because network hubs are information-hungry they read more.

A common thread among all these characteristic is that network hubs create links between their local system and the outside world.

52 One of the characteristics of network hubs is that they are usually at least slightly ahead of the rest of us in adopting innovations.

53 Given all the foregoing, network hubs are often more innovative that other people. Often they are the first to adopt new products.

Being a network hub is not only about having lots of friends. It’s also about who these friends are connected to.

54 Network hubs are opinion leaders.

As easy mistake companies can make is to jump to the conclusion that satisfied customers are also influential in their own networks.