The Anatomy of Buzz/Rosen 47-51

48 By looking at both the scale of influence and the source of influence, we’re about to identify four specific types of networks.

49 Network hubs are ACTIVE. They are Ahead in adoption, Connected, Travelers, Information-hungry, Vocal, and Exposed to the media more that others.

Network hubs are usually not the first to adopt new products, but they are at least slightly ahead of the rest in their network.

Innovativeness. It refers to the relative speed at which an individual adopts new ideas.

Connected. Network hubs are by definition connects.

Often hubs will have ties within a core group and also be connected to an outside source of information.

50 To find other network hubs, they go to trade shows, join user groups, and hang out in on-line forums that discuss the topics they are interested in.

It is worthwhile to keep this in mind when you communicate with network hubs in your market.

51 Being outspoken on the Internet is likely to be a good indication of being a network hub. These are the people who voice their opinions about issues and who are more likely to be heard.