The Anatomy of Buzz/Rosen

The Anatomy of Buzz is a must read from anyone interested in marketing. "The idea that a critical part of marketing is word of mouth and validation from important personal relationships is absolutely key, and most marketers ignore it." Buzz plays a major role in the purchasing process of many products.
65% of Customer who bought a Palm organizer heard about he devise from another person.
47% of Reads of Surfing magazine say the biggest influences on their decision about where to surf and what to purchase came from a friend.
#1 Source of travel information are from Friends and Family.
57% of a Southern California Car Dealership come from word of mouth.
53% of moviegoers rely to some extent on a recommendation from someone they know.
70% of Americans rely on the advice of a others when selecting a doctor for the first time.