The Anatomy of Buzz/Rosen

"Looking at networks helps in creating tactics that a company can execute to accelerate adoption. As an entrepreneur or a marketing manager, thinking only in terms of categories or types of adopters can point you in the wrong direction. If instead you think about networks, understanding that early adopters are sprinkled throughout society, you might think of ways to bring your product to them".


Understanding why people talk is the first step in understanding why people should talk about your product. 6 reasons why people talk.
1) We talk because we are programmed to talk
2) We talk to connect
3) We talk to make sense of the world
4) We talk to reduce risk, cost, and uncertainty
5) We talk because it makes economic sense
6) We talk to relieve tension