The Anatomy of Buzz/Rosen 25-30

26 The second factor in determining the importance of buzz to you business is your audience. Different audiences have a different propensity to talk about products.

27 The more connected your customers are to each other, the more you depend on their buzz for future business.

27 The importance of high-qualified products and top service increases, and the cumulative satisfaction of customers becomes critical.
30 Understanding the motivation behind word of mouth is the first step in stimulating people to talk about your product.

30 Sharing information is an effective survival mechanism from ravens, bees, ants, and …people.