The Anatomy of Buzz/Rosen 15-22

16 Paying attention to the people who are onstage, and there are a lot more of them than there ever were before.

17 Thanks to the internet we can talk to each other now

19 If these aggregated buzz tools take off, the importance of quality will increase even more.

20 60 million born between 79-94…as this generation gains buying power in the next 10 years, expect buzz to become even more important

22 Noise may prevent people from hearing about a brand, cost may prevent them from buying it, and complex or expensive delivery may prevent them for ordering it.

22 Money can help, but word of mouth rooted in a great user experience wins.