The Anatomy of Buzz/Emanuel Rosen

The pay off for paying attention to these special people who are Network Hubs can be huge for any marketer! "Network hubs are individuals who communicate with more people about a certain product than the average person does or in other words connected. Network hubs have also been called "opinion leaders", "influencers", "lead users" or "power users".

Four Types of Network Hubs
1) Regular Hubs--regular folks who serve as information sources
2) Mega-Hubs--press, celebrities, analysts, politicians
3) Expert Hubs--people who are experts or known for their knowledge
4) Social Hubs--people who are in the center of everything due to their charisma, trust, are more socially active.