The World Is Flat/Friedman Notes Pages 129-175

137 If Wal-Mart were an individual economy, it would rank as China’ eighth biggest trading partner, ahead of Russia, Australia, and Canada.

143 Insourcing—a whole new form of collaboration and creating value horizontally, made possible by the flat world and flattening it even more.

144 Synchronized commerce solutions

152 Never before in the history of the planet have so many people – on their own—had the ability to find so much information about so many things and about so many other people.

153 In-forming is the individual’s personal analog to open-sourcing, outsourcing, insourcing, supply-chaining, and offshoring. In-forming is the ability to build and deploy your own personal supply chain—a supply chain of information, knowledge and entertainment.

155 Google to become first among search engines was its ability to combine its PageRank technology with an analysis of page content, which determines which pages are most relevant to the specific search being conducted.

157 What made Google not just a search engine but a hugely profitable business was its founders’ realization that they could build a targeted advertising model that would show you ads that are relevant to you when you searched for a specific topic and then could change advertiser for the number of times Google users clicked on their ads.

157 The Internet is growing in the self-services area, and Yahoo! Groups exemplifies this trend.