The World Is Flat/Friedman 339-345

HOW COMPANIES COPE

Rule #1 When the world goes flat—and your feeling flattened reach for a shovel and dig inside yourself. Don’t try to build walls.

344 Commoditization. As more and more analog processes become digital, virtual, mobile, and personal, more and more jobs and functions are being standardized, digitized, and made both easy to manipulate and available to more players.

344 hire more thinkers and outsource more technology

344 Vanilla just won’t put food on the table anymore.

345 It’s all about imagination