Why People Talk--The Anotomy of Buzz

Understanding why people talk is the first step in understanding why people should talk about your product. 6 reasons why people talk.
1) We talk because we are programmed to talk
2) We talk to connect
3) We talk to make sense of the world
4) We talk to reduce risk, cost, and uncertainty
5) We talk because it makes economic sense
6) We talk to relieve tension