The Tipping Point

The book "The Tipping Point"by Malcolm Gladwell confirmed my suspicions..."Simply by finding and reaching those few special people who hold so much social power"...Can shape and start a social epidemic. "In the end, Tipping Points are a reaffirmation of the potential for change and the power of intelligent action. Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped"