Special People--Network Hubs--The Anatomy of Buzz

The pay off for paying attention to these special people who are Network Hubs can be huge for any marketer! "Network hubs are individuals who communicate with more people about a certain product than the average person does or in other words connected. Network hubs have also been called "opinion leaders", "influencers", "lead users" or "power users".

Four Types of Network Hubs
1) Regular Hubs--regular folks who serve as information sources
2) Mega-Hubs--press, celebrities, analysts, politicians
3) Expert Hubs--people who are experts or known for their knowledge
4) Social Hubs--people who are in the center of everything due to their charisma, trust, are more socially active.

"Looking at networks helps in creating tactics that a company can execute to accelerate adoption. As an entrepreneur or a marketing manager, thinking only in terms of categories or types of adopters can point you in the wrong direction. If instead you think about networks, understanding that early adopters are sprinkled throughout society, you might think of ways to bring your product to them".